I was very tempted recently to get into it myself, but then I saw the prices. You can get cheaper same scale minis from Plastic Soldier Company (http://theplasticsoldiercompany.co.uk/), which currently cover the Russians, Germans and British (late war) I think, with US forces not too far away. And Zvedza so some tanks in the same scale for their own wargame which are (again) cheaper than Battlefronts but only cover the Germans and the Russians. Of course you may want to buy from Battlefront anyway as they're a New Zealand company...
Wow, I´m glad there´s a thread about FoW!
Some people in my FLGS are starting to get into FoW, now that the new 3rd Edition is about to be released. I´ve already started assembling and painting a ~1000P Late War German Infantry Company.
I usually just play 28mm wargames (WHF and WH40k) so I had some trouble getting used to the small scale. It´s really quite difficult, since the minis are really small. But with some practice you´ll get used to it.
About the prices: I personally think FoW prices are alright, especially compared to GW. For around 18 Euros you´ll get a full infantry platoon, for example, whereas (I´m playing 40k Imperial Guard) for 18 Euros you don´t even get an Imperial Guard infantry squad.
For my first 1000 points I invested around 70 - 80 Euros for the minis. Can´t do that with any GW game...
Also keep in mind that FoW minis are in 15mm scale, whereas 1/72 is 20mm. Make sure to get the correct scale, otherwise it might look goofy if you´ve got 20mm "giants" fighting 15mm "midgets".
I can sort of understand the allure of tabletop gaming, but at the same time, considering current games like Combat Mission Battle For Normandy, you really have to be nostalgic\old fashioned to get into it. My WH interest died off pretty quickly, mostly i liked the painting aspect of it more in the end.