ESPN doesn't seem to know that "gook" is a racial slur

[BearInBunnySuit]

A week after the Jeremy Lin fiasco, ESPN uses "gook" in one of its headlines. Next week, I think we can look forward to one of the biggest media organizations in the U.S. working some other offensive slur into one of its stories.

ESPN Had Another Headline Issue Today, And This One Included The Word "Gook"

Soccernet has always sort of been a satellite operation of ESPN.com, but there'd be a tremendous irony here if the person filling in for Anthony Federico—fired last week over the "Chink in the Armor" controversy—wrote this headline, and was so novice as to not know Eastern name order conventions, and thereby for a time created a headline more inadvertently offensive than the one that led to them having those duties to begin with.

Full article here: http://deadspin.com/5888295/espn-had...-the-word-gook

[California Joe]

That's his name isn't it?

[LaoSexMachine]

I call other Asians gook all the time. that's how i roll.

[Chiptox]

That's his name isn't it?

Still not as funny as Dick Trickle.

[Death.]

That's his last name, so.....seems fine. They could have started the title "Lee-Dong-RacialSlur..."

[artjomh]

That's his name isn't it?

That's a second part of his first name. His last name is Lee. His first name is Dong-gook.

That's like somebody referring to Martin Luther King as "that Luther guy". It is hilarious in its ignorance. 8)

[Hadamar]

That's his name isn't it?

It's not quite his name. I don't think it is acceptable to split up hyphenated names in any culture. Just try it with some snooty English woman with two aristocratic lineages to show off. The headline would have been all right if it showed the player's full name.

[Tropical_ulcer]

maybe they retire the "dong" thinking that would get them in trouble?

funny how dong is not censured

[Macs.]

Very offensive to write his name into the headline.

Why don't you go eat a dog, jeez.

[muck]

Don't you have more important things to take offence at?

[ayanami_tard]

I call other Asians gook all the time. that's how i roll.

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[LaoSexMachine]

Gook, please.

[California Joe]

I know the order of placement in Asian names. Perhaps ESPN didn't. Either way, its not like they made it up.

[Patrick974]

Nevermind...

[camerashy]

Still not as funny as Dick Trickle.

well......