It didn't go viral on it's own. It's was a media generated attention. They pushed and prodded it all over the place and attracted attention that it would've gotten otherwise. The media does this kind of thing quite often. it's like a self-fulfilling prophecy.
Homo******s will express affection homo******ly; just deal with it.
But there seems to be a consensus that wrapping the legs while in uniform crosses a line. If it was the other dude, it might slide, but you've got to be in control while in uniform, even at homecoming.