To some extent I agree with your sentiments. What bothers me with the Kony hype is that people might get the misguided belief that they can solve the problems these children face in Central Africa by liking a facebook link or retweeting some video. Invisible Children is actively encouraging this misconception. The problem here is that people might misunderstand their facebook/twitter/whatsoever talk about Kony as real action. They might be satisfied with that rather than actually doing something, i.e. donating, actively and continuously lobbying politicans, etc. Moreover, Invisible Children purposefully creates the illusion that their video provides the viewer with the full insight scope on the problem of the LRA and Kony more specifically. I don't claim to be an expert on that subject, but from the little that I know about the regional wars that took place in Central Africa in the last 30 years, I'm at least aware that the view presented in the video is far too simple and doesn't do the complex history of this conflict any justice. For instance, from the video the casual viewer might get the idea that Kony is the only "bad guy" in Central Africa. While he is quite the bastard himself, one also has to acknowledge that the soldiers of the UPDF - which Invisible Children encourages to support - are no saints either, being implicated in cases of rape, murder and child abuse as well.
Nevertheless, public awareness has an important role to play in pressuring the US administration and other national and international actors to sustain/increase their efforts to capture/kill Kony. Public pressure here is especially relevant, since there are few significant other strategic (economic, security, etc.) interests at stake in this region for the US or other Western nations. Though, one also has to keep in mind that even the capture/killing of Kony is not likely to radically improve the security situation in Central Africa.
Foreign Affairs published an interesting article on that last year:
http://www.foreignaffairs.com/articl...kes-on-the-lra.. a superficial focus on the activities of one man and a few of his commanders largely sidesteps the point. ... Until the underlying problem -- the region's poor governance -- is adequately dealt with, there will be no sustainable peace. Seriously addressing the suffering of central Africans would require engagement of a much larger order. A huge deployment of peacekeeping troops with a clearly recognized legal mandate would have to be part of it. ... It would require a long-term commitment and would be targeted not only at chasing the LRA. Moreover, it would make the protection of the local populations a key priority.


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