Film buyers fooled by Sony's 'The Girl with the Dragon Tattoo' DVD joke

[Dufus old hag]

The design of David Fincher’s “The Girl With the Dragon Tattoo” DVD has proven confusing to some would-be move watchers, who believed they had received a pirated copy of the film.

The DVD, which was officially released Tuesday, shows the film’s title written in what appears to be black marker on what looks like a blank disc. In reality, this is all part of Sony’s marketing plan.

The Telegraph points us to this warning Redbox — the rental kiosk company — put online: “RENTERS: The handwritten look on the disc of this movie is legitimate and is intended to look like a burned DVD.”

Update: Now Amazon has placed a disclaimer on their site: “It has come to our attention that there has been some confusion on the DVD disc art as it appears to look like a bootlegged copy. Please note that the disc art is in fact the final approved disc art provided to us by the filmmakers.”

- Washington Post

[Token White Guy]

Leave it to David Fincher to troll people.

[Anthony91]

Cool idea, too bad most people didn't realize it early enough to make reaction videos for it.

[Zorro C9]

Ironic that Sony would do this considering the massive amount of bitching they do about piracy.

[Yeti2424]

Pretty funny. Most recordable DVD's dont come with an "R" rating though...

[deagle]

are you F'in kidding ?

you'd best believe if i paid $20 for a dvd, i better get the box art that comes on the cd

if i wanted it to look like a bootleg, i'd bootleg it

[alphabet]

People are stupid

[[RNZE]Sapper]

Sony is so edgy.