PC Zombie Darling Causes Sale Explosion, ArmA Devs Happy to Help

Diablo III may have all the marketing and hype as far as the PC market is concerned, but I'll be damned if anything, Blizzard-developed or not, is going to keep me from playing more DayZ this week.
The zombie survival mod for Bohemia Interactive's military sim ArmA II
has come out of nowhere to be one of the most interesting things to happen to PC gaming in 2012. What's most interesting, to me at least, is what it's done to the sales and profile of ArmA II, a very serious game and one that, while successful and prominent within a niche of PC gaming, is hardly what you'd call a mainstream smash.
Yet in the past few weeks more newcomers have been exposed to ArmA II in a short span of time than ever before, all because the game's ruthless approach to realism and survival now includes zombies. To find out how the mod has impacted the game, and how they're handling the overnight renaissance in awareness, I spoke with Bohemia Interactive's Marek Španěl.
"There's no doubt that the thrilling Day Z mod currently drives Arma 2 Combined Operations sales on Steam", he says with a touch of understatement. "Sales have increased almost fivefold from how they were before Day Z's Alpha release!"
"That said, we have always been proud to provide a PC exclusive type of game like Arma 2, with a strong emphasis on modding and the user community."
Anyone else playing this? I just bought the game on Steam, and will be patching/downloading the DayZ mod tonight to check it out.
http://kotaku.com/5910279/pc-zombie-...-happy-to-help
http://kotaku.com/5908753/this-might...game-ever-made