An Indian company has launched what it claims is the country's first ****** tightening cream, saying it will make women feel "like a virgin" again. The company says it is about empowering women, but critics say it is doing the opposite. The BBC's Rajini Vaidyanathan in Mumbai reports.
It is certainly a bold claim. As the music starts playing on the advertisement for the 18 Again cream, a sari-clad woman is singing and dancing.
It is an unusual take on Bollywood.
"I feel like a virgin," she croons, although the advert makes it clear she is not.
Her shocked in-laws look on, before her husband joins her for some salsa-style dancing.
"Feels like the very first time," she continues, as she is twirled around.
Cut away to her mother-in-law who begins by responding with a disgusted look on her face, but by the end of the advert even she has been won over, and is seen buying the product online.