Babygro Britain: Celebs love them and they're even worn at weddings and funerals. But is the onesie representative of an infantilised nation?
Only those who have spent the past six months working on the International Space Station — or lying in a medically induced coma — won’t have heard of the onesie. This is the all-in-one ‘fashion phenomenon’ that has the nation in its grip and shows no sign of letting go.
The onesie is not unlike a big Babygro — it’s a giant romper suit that was originally marketed as a thermal sleep-suit for adults.
Somehow, though, it has crept into daywear, with celebrity endorsements from the likes of TV presenters Holly Willoughby and Amanda Holden, boy band One Direction and Olympian Tom Daley.
Even Brad Pitt has been spotted in one. Yes, he of the chiselled jaw, two-day stubble, low-slung jeans and brooding masculinity.
Of course, Brad looked completely daft, but that’s what’s so shocking about onesies. They aren’t worn to be ironic. Sensible people, with jobs, families and social standing are wearing them. On the street. In public. Without shame.
The past few weeks have seen the Great Onesie Takeover spread its tentacles even further. A couple actually got married wearing onesies. Another man was even buried in one — and all his mourners wore onesies to the funeral.